So they banned Fable 5.

If you've used it, you already know it's by far the most powerful model that's ever existed. I've been using Claude every day for a year and nothing else is close. And it just got switched off for most of the world overnight.

That's the thing I want you to sit with for a second. The best model ever made, gone, just like that. You don't own these models. You rent them. Someone can change the price, change the rules, or switch them off, and you can't do anything about it.

It's the same with your data. Right now whatever the AI knows about you is locked inside ChatGPT or Claude, in their memory, in a format you can't see, move, or really control. You don't own that either.

There's one part of this you can actually own. It's the context. Everything the AI would need to know to be genuinely useful to you: your business, your goals, how you work, what you've already decided.

Own that, and it works on any model, and it's still there whatever gets banned or replaced next month.

You're deep in a chat, and the AI gets a detail about your business wrong. So you correct it. Next week, same mistake. It remembers some things and drops others, and you're constantly re-explaining yourself.

I know ChatGPT and Claude have memory. They've had it for ages. But it's shallow and you can't see what's in it. It picks up the odd fact, not the full picture, and definitely not how you actually think. So it still gives you generic advice on a business it's supposed to know.

The fix isn't a better model. The fix is giving it real context about you, in a form you actually control.

You're right, that's exactly the tool for this. But here's the catch.

Most people connect their Google Drive, plug in Notion, throw in a few Google Docs and spreadsheets, and figure that's it. Then they still have to spell out exactly what they want every single time, and it takes ages to get a decent answer. So they decide it doesn't really work and give up.

That's about 5% of what it can do.

The problem isn't the tool. It's that the context you've given it is a pile of documents, not a structured picture of you. Fix that, and it stops needing babysitting. It actually knows your business.

About a month ago, I started building my own AI brain.

I run it through Claude Code (Codex works too) in VS Code. And before you click away: you don't need to be a developer or a vibe coder for any of this. It looks like a code editor, but all you're really doing is talking to an AI and keeping some notes in files. If you can write a document, you can do this.

It's just a set of files I own. Everything about me and my businesses, sat in plain documents the AI reads before it does anything. Who I am. What I'm building. My numbers. How I write. How I want it to push back on me.

And it's wired into the tools I actually use, even ones Claude doesn't support out of the box, like Trello. So it doesn't just know my background, it knows what's live right now.

It's even got a file telling it how to push back on me, so it tells me when I'm wrong instead of just agreeing. Most people have only ever used the version that nods along to everything.

Building one is simpler than it sounds. I've put the whole setup in a Google Doc for you, and there's a Loom in there where I walk through the entire thing on screen, step by step. It takes you 30 minutes max, start to finish.

You follow along, it interviews you about who you are and your business, and it writes your first files for you as you go. By the end you've got a working brain you own.

[Click Here]

Once you've got that going, you build it up from there. Three layers, and you add them one at a time.

Layer one: knowledge. Files about you. Who you are, what you're building, your goals, how you work, how you want to be spoken to. The AI reads them before it answers anything, so it always starts knowing you instead of starting blank. This layer alone is most of the value, and it's the part you can do today.

Layer two: connections. Plug in the tools you already use: your calendar, your email, your docs, your boards. Now it's not working from a static profile, it can pull in what's actually happening as it happens.

Layer three: automations. This is where it gets fun. You set things up so the brain feeds itself. I've got one that takes every call transcript and drops it straight into my brain, so it always knows what I'm working on and who I've spoken to. When I reference a call from last week, it already knows what was said.

Don't try to build all three at once. Start with layer one, live in it, then add the next when you're ready.

Here's the part that ties it all together. The longer you use it, the more it knows you. Every chat, every decision, every correction gets written down and stays. So a month in, it understands you better than ChatGPT or Claude ever could, because they reset and yours just keeps growing.

The model isn't getting smarter every week. Your brain is.

That's also why it doesn't matter what gets banned or replaced next. A new model drops, you point it at the same files, and it's instantly the best version yet. You stop chasing models and start building the thing every model plugs into.

But none of that is possible unless you own your data first. If it's locked inside ChatGPT or Claude, you're capped. You can't build on top of something you don't control.

I'll be straight with you. This isn't for everything. For a quick one-off answer, a blank chat is fine. And you do have to keep it up to date as things change.

But if you're a founder or builder doing the same work every day, telling the AI the same things about yourself over and over, you're already paying that cost. You've just gotten used to it.

So don't overthink it. Get layer one going this week. Make that folder, get it to write a file about you, and start working in there instead of a blank chat. When it gets something wrong, you just tell it, and it fixes its own files. Bit by bit, it gets to know you. And that on its own already beats starting from scratch every time.

Then build from there, at your own pace.

Give it a go this week and hit reply to tell me how it went. I read every one.

Cam

PS: If you want help with AI implementations in your business, click here to chat.